Exotic Eyes
For performance eyewear, Costa Del Mar's Bahia Mar sunglasses (starting at $169) offer superior lens technology, fit and durability, and come with a lifetime warranty. Reminiscent of the popular "aviator" style, the teardrop-shaped lenses provide greater coverage from the wind and sun. Made from nickel-silver alloy, they're hypoallergenic, polished and laser-welded for a lightweight fit. (800) 447-3700, www.costadelmar.com. 

Stuff It
Built for marine lifestyles, SportPak's new Stuffbags™ ($4.97–$8.97) are made tough, with extra-durable, waterproof nylons and oversized zippers. Available in four sizes, the Stuffbags have double-sewn seams that are seam taped to produce an industrial-strength carrier to keep your gear dry and organized. (800) 258-8458, www.sportpak.net.

Cover Up
When on-water conditions call for extra protection, Sea-Doo's Riding Jacket ($199.99) has you covered. Designed for both the active watercraft rider and the casual boater, this water-resistant, breathable jacket is lightweight and engineered for all types of weather conditions. It has a removable, adjustable hood with translucent panels for 180-degree peripheral vision, a key clip in the inside right pocket, oversized mesh pockets for gloves or goggles, underarm ventilation, adjustable hem and wrist rings, and reflective details. (715) 848-4957, www.sea-doo.com. 

Hip and Comfy
SmartWool's women's Synergy Pants ($110) are cool-weather pants made with a comfy-wide waistband and blends of SmartWool and nylon for a closed-knit fabric, which sheds moisture on the outside, while still absorbing and then evaporating it from the inside. This versatile piece can be rolled over to wear lower to the shape of a hip yoga pant. (800) 550-WOOL, www.smartwool.com. 

Perfect Sight
TYR's Aqua Shield II ($50) goggles offer the ultimate solution for hard-core watersports enthusiasts constantly battling the glare and salt from the water. These floatable favorites feature anti-glare, reflective-coated lenses with UV protection, and a vented wraparound lightweight frame that optimizes field of vision. They're made with an adjustable elastic woven headstrap and include a soft pouch for storage. (800) 252-7878, www.tyr.com.  

Growing Feet
Now available in kids' sizes, Chaco® Headwaters sandals ($50) are the next generation in performance sandals. As the only APMA (American Podiatric Medical Association) approved sandals for kids on the market, they feature a BioCentric™ footbed that help kids avoid common foot and developmental problems. The adjustable pull-through strap system accommodates growing feet, and the open design helps keep kids' feet staying cool and comfortable. (970) 527-4990, www.chacousa.com.

Bass Out
Let it all hang out with a ShatterSports' 3-D Static Cling Bass ($14.95) window decal, featuring a largemouth black bass molded from an actual fish and hand-painted with authentic details, right down to the bright red gills and realistic eyes. When applied to a window, the ShatterSports 3-D Static Cling Bass looks like it's jumping right out of the water. (888) 242-4415, www.shattersports.com. 

Floaty Dogs
Neo-Paws™ International's Life Vest ($26-$52) is your dog's new best friend out on the water; it's reflective handles make the preserver visible both day and night, and allow you to pull your pet quickly out of the water with ease and comfort. The life vest is made of a sturdy nylon and is available in seven sizes - XS to XXXL - to fit any breed of dog. (888) 364-7463, www.neopaws.com. 

Fanny Float
Keep you and your belongings afloat with Stearns' Inflata-Belt&8482; Max Belt Pack ($94.99), an adjustable waist bag that automatically inflates when submerged in the water. Worn comfortably around the waist, the heavy-duty waist belt and torso straps slide for a custom fit. (800) 333-1179, www.stearnsinc.com.

Casual Warmth
If you're looking for cold-weather clothing that can be fashionably worn in layers or stand alone, Gill's new Traverse Crew Neck ($89.95) offers a casual style with high-tech performance. Warm and easy to wear, the Traverse wear has a knitted outer-fabric bonded with a micro-fleece lining, which creates a highly breathable fabric that provides plenty of warmth. (770) 945-0564, www.gillna.com.