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Yamaha Becomes Official BASS Sponsor

By Jennifer Dennard

Yamaha Marine Corp. has signed a multiyear agreement to become an official engine sponsor of the BASS organization and its corresponding tournaments. Yamaha will sponsor the BASS Federation Nation Club World Divisionals and Championship; and will be a premier sponsor of Bassmaster Elite Series, Bassmaster Opens and the Women’s Bassmaster Tour presented by Academy Sports & Outdoors.

The agreement also prompted the return of Yamaha as the official outboard sponsor of the Bassmaster Classic, held earlier this year at Lake Hartwell in Greenville, S.C. (See “ Yamaha Pros Take Top Honors At Bassmaster Classic”).

Yamaha will also support such BASS youth programs as the Junior Bassmaster World Championship and Bassmaster CastingKids Championship.

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