Author: Michelle Corless [KWWL.com]
CEDAR RAPIDS (Iowa) – The past few years have been tough on many industries, including boat retailers. During the recession many families put off big purchases, like boats. Midwest Boats, a Cedar Falls business, felt the pinch.
“From 2006, we did see our sales drop and everything through 2007 and 8,” said Terry Kuchenberg, Owner.
But so far this year, the company is having great luck at trade shows. They signed 14 contracts at a January boat show in Cedar Falls and closed another four deals this weekend at the Cedar Rapids Sportshow.
“Most of the time if we can sign even one contract we’re happy at a show,” said Kuchenberg. “This year we’re ecstatically happy about what we’ve seen.”
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