MIAMI, FL—March 5, 2018—The National Marine Manufacturers Association (NMMA) awarded Chris-Craft with the 2017 Marine Industry Customer Satisfaction Index (CSI) Award during the Innovation Breakfast at the 2018 Progressive Insurance Miami International Boat Show.
Chris-Craft is delighted to announce 2017 as the 10th year receiving the Customer Satisfaction Index Award, and looks forward to continuing excellence in service and customer satisfaction. “We are proud to be recognized for customer care, as it is a cornerstone of our brand’s success. We appreciate the commitment from our team at Chris-Craft working together with our dealer network to continuously meet and exceed our customers’ expectations,” said Gavan Hunt, VP of sales at Chris-Craft.
“The Marine Industry CSI Awards honor boat and engine manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve their customers. Award recipients achieved an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year, based on information provided by customers purchasing a new boat or engine during the period between January 1, 2017, and December 31, 2017. Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed 140,969 customers.”-NMMA
“The 50 manufacturers honored here today are committed to their customers, providing unparalleled service and creating a culture of excellence in customer satisfaction,” noted Robert Newsome, vice president of engineering standards and membership for NMMA. “These companies’ dedication to their customers not only builds exceptional brand loyalty, it also helps to foster lifelong boat ownership and ultimately, maintain the integrity of the boating industry in America.”