Reader Survey Boating World 2015 Reader Survey PLEASE INDICATE EACH OF YOUR ANSWERS BY CHECKING THE BOX OR WRITING IT ON THE BOX PROVIDED. “YOUR HOUSEHOLD” REFERS TO ALL PERSONS LIVING WITH YOU REGARDLESS OF WHETHER OR NOT THEY ARE RELATED. Not including yourself, how many other people in your household read or looked into the last issue of Boating World you have finished reading? (If none, please write “0”)Male under 18 years of ageFemale under 18 years of ageMale 18 years or olderFemale 18 years or olderHow many other people outside your household read or looked into the last issue of Boating World you have finished reading? (If none, please write “0”)Number of male readersNumber of female readersWhich of the following actions have you or other household members taken as a result of reading Boating World? (Please check all that apply) Contacted a company directly to request information Visited boatingworld.com to contact an advertiser or obtain additional information Visited a dealer/retailer to examine a boat or product Purchased a product or service Visited a boat show to examine a boat or product Other Please specify:Overall, how would you rate Boating World?ExcellentVery goodGoodAverageBelow averageWhich of the following publications or websites did you or other household members read or visit during the past 12 months? (Please check all that apply) boatingworld.com boattrader.com boatingmag.com boats.com Lakeland Boating boattests.com wakeboardingmag.com yachtworld.com WaterSki westmarine.com iboats.com Other Please specify:How do you primarily read your publications or visit websites? (Please check all that apply) Print On a laptop or desktop computer Tablet Smartphone or other mobile device Which of the following Social Media have you or other members of your household utilized during the past 12 months for information, advice or to communicate with other boaters? (Please check all that apply) Facebook Twitter Instagram Google+ Snapchat Pinterest LinkedIn Other Please specify:ABOUT YOUR BOAT(S) Do you or other household members own a boat of any type?YesNoWhat is the total number of boats you or other household members currently own? (Count all types – including inflatables, canoes, rowboats, sailboats, pontoons, kayaks, houseboats, or other watercraft, etc.)Total number of boats ownedPlease indicate if you own any outboard, sterndrive, (I/O), or straight inboard boat. (Please check all that apply) Outboard-powered boat Sterndrive-I/O-powered boat Straight inboard-powered boat None of these Overall Length Of Boat (In Feet) (Largest to smallest)#1 - Largest#2 - 2nd largest#3 - 3rd largest#4 - 4th largest#5 - 5th largestType of Boat - #1 Bowrider/runabout/deck/sportboat Pontoon boat High performance Center console/walk-around/fish boat Bass, walleye or jon boat Cruiser – cuddy or cabin Ski/wakeboard boat Electric bay boat Personal watercraft Inflatable boat, soft or rigid bottom Canoe/kayak or other paddle craft Type of Boat - #2 Bowrider/runabout/deck/sportboat Pontoon boat High performance Center console/walk-around/fish boat Bass, walleye or jon boat Cruiser – cuddy or cabin Ski/wakeboard boat Electric bay boat Personal watercraft Inflatable boat, soft or rigid bottom Canoe/kayak or other paddle craft Type of Boat - #3 Bowrider/runabout/deck/sportboat Pontoon boat High performance Center console/walk-around/fish boat Bass, walleye or jon boat Cruiser – cuddy or cabin Ski/wakeboard boat Electric bay boat Personal watercraft Inflatable boat, soft or rigid bottom Canoe/kayak or other paddle craft Type of Boat - #4 Bowrider/runabout/deck/sportboat Pontoon boat High performance Center console/walk-around/fish boat Bass, walleye or jon boat Cruiser – cuddy or cabin Ski/wakeboard boat Electric bay boat Personal watercraft Inflatable boat, soft or rigid bottom Canoe/kayak or other paddle craft Type of Boat - #5 Bowrider/runabout/deck/sportboat Pontoon boat High performance Center console/walk-around/fish boat Bass, walleye or jon boat Cruiser – cuddy or cabin Ski/wakeboard boat Electric bay boat Personal watercraft Inflatable boat, soft or rigid bottom Canoe/kayak or other paddle craft Type of Propulsion - Boat #1Please check one box for each boat Sterndrive Outboard Inboard Other Specify type of propulsionType of Propulsion - Boat #2Please check one box for each boat Sterndrive Outboard Inboard Other Specify type of propulsionType of Propulsion - Boat #3Please check one box for each boat Sterndrive Outboard Inboard Other Specify type of propulsionType of Propulsion - Boat #4Please check one box for each boat Sterndrive Outboard Inboard Other Specify type of propulsionType of Propulsion - Boat #5Please check one box for each boat Sterndrive Outboard Inboard Other Specify type of propulsionNumber Of Engines - #1Please check one box for each boat One Two Three or more Number Of Engines - #2Please check one box for each boat One Two Three or more Number Of Engines - #3Please check one box for each boat One Two Three or more Number Of Engines - #4Please check one box for each boat One Two Three or more Number Of Engines - #5Please check one box for each boat One Two Three or more Hull Material - #1Please check one box for each boat Fiberglass/composite Aluminum Other Please specify hull material:Hull Material - #2Please check one box for each boat Fiberglass/composite Aluminum Other Please specify hull material:Hull Material - #3Please check one box for each boat Fiberglass/composite Aluminum Other Please specify hull material:Hull Material - #4Please check one box for each boat Fiberglass/composite Aluminum Other Please specify hull material:Hull Material - #5Please check one box for each boat Fiberglass/composite Aluminum Other Please specify hull material:How Acquired - #1Please check one box for each boat New Used How Acquired - #2Please check one box for each boat New Used How Acquired - #3Please check one box for each boat New Used How Acquired - #4Please check one box for each boat New Used How Acquired - #1Please check one box for each boat New Used ABOUT YOUR FUTURE BOATS Please tell us how interested you are in reading about the following subjects in Boating World Magazine. (Please place a mark in one of the boxes for each subject listed.)Boat tests Very Interested Somewhat Interested Not Interested Do-it-yourself projects (repairs, upgrades and improvements for your boat) Very Interested Somewhat Interested Not Interested Watersports, waterskiing, wakeboarding and tubing subjects Very Interested Somewhat Interested Not Interested Fishing, expert advice on outfitting your boat and catching more fish Very Interested Somewhat Interested Not Interested Trailering tips from the experts on safe practices Very Interested Somewhat Interested Not Interested Engines – what technology can provide in performance and economy Very Interested Somewhat Interested Not Interested Gear – new products and equipment for your boat Very Interested Somewhat Interested Not Interested Electronics – the latest and what they can do for you Very Interested Somewhat Interested Not Interested Other Very Interested Somewhat Interested Not Interested Other - please specifyDo you or other members of your household plan to purchase any type of boat in the next two years? Yes No If “yes,” what is the largest boat you will consider buying? (in ft.)What is the approximate maximum retail price you would consider spending for a new boat, including all accessories and equipment?If you were shopping for a boat today, please rank on a scale from 1 through 6, with “1” being the most important, the importance you would place on each of the following information sources in making your final selection. (Please rank each source)Boat reviews in Boating World and other marine publications123456Comparing different models at boat shows123456Advice from friends and associates123456Advice from boat dealers’ sales representatives123456Internet research of manufacturers’ websites123456Reading manufacturers’ ads about boat models of interest123456ABOUT YOUR BOATING ACTIVITIES Which of the following activities have you or other household members participated in during the past 12 months? (Please check all that apply) Coastal/offshore fishing (saltwater) Freshwater fishing Waterskiing/wakeboarding, tubing Entertaining aboard Overnight/weekend cruising Day cruising Other activities Please specifyDid you tow a boat during the past year?YesNoIf “yes,” what type of tow vehicle do you own?TruckSUVVanPassenger carRVIf “yes,” what is the approximate gross towing weight of your heaviest boat including motor and trailer and all equipment that you normally keep on board?Under 2,000 lbs.2,000 – 3,499 lbs.3,500 – 4,999 lbs.5,000 – 6,999 lbs.7,000 lbs. or moreDuring the past 12 months, did you give advice to anyone regarding the purchase of a boat, marine engine/outboard, marine electronics or other marine equipment?YesNoIf “yes,” how many people did you give advice to?In total, how many non-boat owners did you take out on your boat in the past 12 months?1 – 23 – 67 – 1920 – 2930 or moreNoneEQUIPMENT AND ACCESSORIESPlease check each of the following items that you currently own, and also check each that you plan to purchase in the next 24 months. (Check all that apply) Marine ElectronicsSingle touchscreen multifunction electronics system (3 or more; radar, GPS, depth contour, etc.) electronics system Currently Own Plan to Purchase In Next 24 Months GPS, handheld or fixed mount Currently Own Plan to Purchase In Next 24 Months Radar Currently Own Plan to Purchase In Next 24 Months Autopilot Currently Own Plan to Purchase In Next 24 Months Depth sounder/sonar fishfinder Currently Own Plan to Purchase In Next 24 Months VHF radio, fixed mount or handheld Currently Own Plan to Purchase In Next 24 Months Satellite, television, stereo receiver and antenna Currently Own Plan to Purchase In Next 24 Months Personal position locator Currently Own Plan to Purchase In Next 24 Months Engine joystick controls Currently Own Plan to Purchase In Next 24 Months Night vision device Currently Own Plan to Purchase In Next 24 Months Boat Trailers, Equipment and AccessoriesBoat trailer, single, multi axle Currently Own Plan to Purchase In Next 24 Months Boat cover, bimini top, other canvas products Currently Own Plan to Purchase In Next 24 Months Heat and AC Currently Own Plan to Purchase In Next 24 Months 12v/110v inverter Currently Own Plan to Purchase In Next 24 Months Underwater lights Currently Own Plan to Purchase In Next 24 Months Trim tabs Currently Own Plan to Purchase In Next 24 Months Bow and stern thrusters Currently Own Plan to Purchase In Next 24 Months Waterskis/wakeboard, water toys Currently Own Plan to Purchase In Next 24 Months Boat lift /floating dock Currently Own Plan to Purchase In Next 24 Months Fuel-flow meter Currently Own Plan to Purchase In Next 24 Months OUTBOARD MOTORS Do you or other household members own any outboard motors?YesNoIf “yes,” what is the horsepower of the largest outboard motor owned?If “yes,” where do you use your largest outboard motor?Salt waterFresh waterBoth salt and fresh waterDo you or other household members plan to purchase any outboard motors during the next two years?YesNoIf “yes,” what is the horsepower of the largest outboard motor you will purchase?ABOUT YOU AND YOUR HOUSEHOLD In this part of the questionnaire, we are interested in obtaining information about you and your household, to be used for statistical purposes only. The information is held confidential and treated only in composite with information from other readers. It will be extremely useful to us in completing a picture of our readers. Are you male or female?MaleFemaleIncluding yourself, please write in the number of household members within each of the following gender and age groups. (If None, please write “0”)Number of males under 18Number of females under 18Number of males over 18Number of females over18Please check the button below that indicates your age.Under 2525 – 3435 – 4445 – 5455 – 5960 – 6465 or overAre you currently employed? (Please check the button that applies)Yes, employed full-time – 30 or more hours per weekYes, employed part-time – less than 30 hours per weekYes, work as an independent contractorRetiredNot employedWhat is the highest level of education you have completed?High school or lessGraduated 4-year collegeMaster’s degreeSome collegeSome postgraduate workDoctorateWhat is your current marital status?Single, never marriedMarriedSeparated or divorcedWidowedDo you rent or own your primary residence?RentOwnPlease check the box that best describes your total household income before taxes. Please indicate income for yourself and all other persons living in your household from all sources. (For example: wages, bonuses, profits, rental income, interest, Social Security, unemployment/worker’s compensation, retirement pay, alimony, child support, etc.)Under $40,000$40,000 - $74,999$75,000 - $99,999$100,000 - $299,999$300,000 - $599,999$600,000 - $1,299,999$1,300,000 - $1,899,999$1,900,000 - $2,499,999$2,500,000 plusIn which state do you live?AlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific
