How Riva Became the Ultimate Italian Luxury Yacht Brand

Riva has always been at the top of the Richter Scale of cool. The wooden Italian speedboats ooze glamour and sophistication, especially when they were so famously owned and graced by the likes of Brigitte Bardot, Alain Delon, Sophia Loren, and power duo Richard Burton and Elizabeth Taylor–the mid-century equivalent of Jay-Z and Beyoncé.

Even today, the myth of Riva isn’t just era defining, it’s place defining. To illustrate this, is it possible to picture St. Tropez without sun worshipers celebrating on a Riva boat, or can Lake Como be complete without George Clooney plying its waters in a Riva, evoking a modern day Carey Grant?

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