MarineMax to be the Exclusive US Distribution Partner for Aviara

CLEARWATER, FL (February 8, 2019) – MarineMax is proud to announce they will now be offering Aviara which will be launching its first model at the upcoming Miami International Boat Show, February 14 – 18, at 3:30 pm on Pier 8, slips 828 & 830.

“We are excited about the potential of Aviara and believe it fills a void in our product portfolio. MasterCraft has done an outstanding job creating a very stylish, modern and comfortably luxurious brand in Aviara. Boating enthusiasts will recognize the quality and craftsmanship of the brand, which is consistent with MasterCraft’s long legacy of boat building.” said W. Brett McGill, Chief Executive Officer and President.

Aviara is the newest brand manufactured by MasterCraft Boat Holdings, Inc. Aviara creates an elevated open water experience by fusing progressive style and effortless comfort in each and every modern, luxury vessel. Focused on the production of vessels 30-feet and over, Aviara’s first model, the AV32, will be available through MarineMax starting this year.

“Factoring in its clear leadership and reputation as a world-class recreational day boat retailer, we chose MarineMax as our distribution partner to ensure that Aviara is successful from day one. The market penetration from its national retail footprint and expansive customer database will serve to bring brand awareness to Aviara in unprecedented time,” said Terry McNew, President and CEO of MasterCraft Boat Holdings, Inc.

Pre-sale activity for Aviara will begin on February 14, 2019 for boats that will be delivered to MarineMax dealerships across the country starting on July 1, 2019. For more information about Aviara, please visit

MarineMax is the nation’s largest boat and yacht retailer offering new, pre-owned, and brokerage vessels. MarineMax provides a multitude of ways for their customers to enjoy the boating lifestyle after they purchase the vessel of their dreams. Such offerings include events, classes, seminars, Getaways! and much more along with top-notch service to keep boats running smoothly. For more information about MarineMax and its offerings, visit

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