Crest boats, one of the largest manufacturers of pontoon boats in the world, was recently purchased by Polaris Inc. Polaris, a leading producer of off-road vehicles and snowmobiles, has made moves into the boating industry through their acquisition of various boat brands, including Larson and Bennington Marine.
The acquisition of Crest by Polaris is a strategic move to expand their portfolio into the growing pontoon boat market. Crest’s reputation for quality and innovation aligns well with Polaris’ own focus on delivering exceptional products and experiences to their customers.
Crest boats have been a staple in the pontoon boat industry for over 60 years, with a reputation for excellence in engineering and design. The brand is known for their commitment to customer satisfaction, and their dedication to producing boats that are both stylish and functional.
Under Polaris, Crest boats will continue to operate as a stand-alone brand, with their own dedicated production facility in Owosso, Michigan. The acquisition also offers the opportunity for Crest to further enhance their product line with the addition of Polaris technologies and engineering expertise.
Boating enthusiasts can expect to see exciting new developments from Crest boats in the coming years, as the brand continues to innovate and push the boundaries of what’s possible in the pontoon boat industry. With Polaris as their new parent company, the future looks bright for Crest and their loyal customer base.