Author: KCS Int'l inc.
OCONTO, Wis. — (April 24, 2013) — KCS Int’l Inc. (KCS), parent company of Cruisers Yachts, Cruisers Sport Series and Rampage Sport Fishing Yachts, announced today that it launched a new combined website featuring both the Cruisers Yachts and Cruisers Sport Series model lineups. The site, cruisersyachts.com, demonstrates the Cruisers name now offers a full product line of vessels from 20 to 54 feet.
“We learned, after conferring with consumers, dealers and media observers, that the new sport boats, being produced at our Oconto plant, possess all of the quality craftsmanship that Cruisers Yachts are known for, which is why we had to step back and say ‘the name needs to fit the quality,’ hence the Cruisers Sport Series,” said Mark Pedersen, president of KCS.
KCS is building the entire sport series line in the Oconto, Wis., facility; the very same facility, design and manufacturing process that produces the renowned Cruisers Yachts.
“The Cruisers Sport Series models, like all of our boats, showcase our superior workmanship and unique product development, because of our first-class manufacturing team in Wisconsin,” said Pedersen. “It is imperative that our customers understand that these sport boats are members of the Cruisers family and reflect the same quality and innovative design, and the new site will work to do that.”